Real American Hardwood

The Real American Hardwood Coalition (RAHC), the domestic hardwood industry’s consumer promotion initiative, recently went live with the Build Your World™ advertising campaign to promote Real American Hardwood® products including flooring. In partnership with Chip and Joanna Gaines’ Magnolia Network, the integrated, digital campaign has 15-, 30-, and 60-second ads airing on Magnolia Network, and additionally within the network’s programming on HGTV, Hulu Live,  YouTubeTV, TVEverywhere app, and discovery+ streaming service.

The RAHC was established by 30 hardwood industry associations, including the National Wood Flooring Association (NWFA), to inspire a stylish and healthy environment by educating consumers on the many benefits of Real American Hardwood™ products.

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