Real Reasons for Real Wood: HGTV’s Dave and Jenny Marrs Weigh In
If you’re renovating your home or choosing flooring for a new build, there’s one material that continues to rise above the rest: real hardwood. It’s timeless, durable, beautiful—and thanks to modern innovations, more practical than ever. HGTV’s Dave and Jenny Marrs, known for their heartfelt renovations on Fixer to Fabulous, often prioritize wood flooring for both its charm and smart long-term value.
“Hardwood flooring is the gold standard for homeowners—it’s not just about luxury, it’s a wise financial and sustainable choice,” says Dave Marrs. Jenny adds, “The character you get from different patterns, colors, and species of wood makes wood a uniquely beautiful choice.” It’s this authentic look, combined with lasting quality, that makes hardwood their first choice in nearly every project.
Modern Technology Meets Timeless Style
In the past, some homeowners hesitated to install wood flooring in high-traffic areas, especially in homes with pets or children. But that’s changing fast—thanks to new technology that strengthens hardwood from the inside out.
Densified Wood®, developed by industry leader AHF Products under such iconic brands like Bruce®, Hartco®, and Robbins®, is transforming how people think about wood floors. Made entirely from natural wood—with no fillers, plastics, or harsh chemicals—this innovative flooring is designed to stand up to daily wear and tear. It’s especially tough on the usual culprits like dog nails and dropped toys, offering the beauty of real wood with the durability homeowners need.
Densified Wood®, developed by industry leader AHF Products under such iconic brands like Bruce®, Hartco®, and Robbins®, is transforming how people think about wood floors. Made entirely from natural wood—with no fillers, plastics, or harsh chemicals—this innovative flooring is designed to stand up to daily wear and tear. It’s especially tough on the usual culprits like dog nails and dropped toys, offering the beauty of real wood with the durability homeowners need.
This densifying process has also opened the door to new possibilities for softwoods. The Timber Legends™ collection from Robbins, for example, brings back the once unthinkable: soft Longleaf pine reimagined as ultra-tough flooring. Historically prized for its rich grain but dismissed for softness, this legendary pine is now one of the most scratch- and dent-resistant options available—thanks to Densified Wood technology.
And it’s not just about performance—it’s also about sustainability. Timber Legends Pine is sourced in partnership with Menominee Tribal Enterprises, known for over 160 years of environmentally responsible forestry. This means you get a beautiful, durable floor that’s also a smart ecological choice. Alongside pine, the collection includes densified versions of ash, walnut, cherry, maple, and red maple, all offering a unique mix of color, grain, and strength.
Value That Lasts a Lifetime
Solid hardwood floors from iconic American brands like Bruce, Hartco, and Robbins are all proudly made in the USA—from locally harvested timber and our own sawmills to manufacturing in Beverly, West Virginia and West Plains, Missouri, delivering lasting beauty and quality that stands the test of generations.
While solid hardwood is the classic, there are new color introductions in solid, as well as standard ¾” thick, oak solid floor planks that happen to be 4” wide. But it’s texture and finish that make some of the new solids truly unique.
Hardwood isn’t just about aesthetics—it’s a smart investment. Realtors consistently note that homes with real wood flooring command higher resale values. Dave and Jenny Marrs echo that idea. “Real wood gives the color, character, durability, and smart investment all homeowners deserve,” Dave says. Jenny adds, “It’s the foundation of a beautiful interior.”
“Some homeowners worry about the cost and maintenance of hardwood, but in the long run, it’s one of the most cost-effective options because it lasts so much longer than carpets or vinyl,” says Dave. “For home buyers, hardwood floors are not only a classic design feature but also a long-term investment. They offer easy maintenance, improve indoor air quality, and provide timeless beauty that complements any style.”
Bringing the Story Home
Today’s hardwood flooring options have evolved far beyond what was available even a decade ago, homeowners no longer must choose between beauty, strength, and eco-conscious living.
If you’re replacing flooring or building from scratch, real wood offers unmatched quality that grows more beautiful with time—and tells a story unique to every home. With guidance from pros like the Marrs and innovations from trusted brands like AHF Products, the best floor for your home might just be the one that’s been underfoot all along. Wood Wow (ahfproducts.com)
This sponsored article was provided by AHF Products.
